Help may be on the way from an unlikely source, La Alianza del Pastizal, a consorsium of wildlife groups that is concerned that the disappeance of grass-fed beef is harming bio-diversity in the Southern Cone.
The Aliance is afraid that as grass-fed cattle disappear from the pampas, the land is often converted to uses that are not so conducive to all the smaller creatures that have always co-existed with cattle grazing.
Their idea is to keep cows on the grasslands (and out of the feedlots) by making grass-fed beef an ecological issue.
Toward that end, the wildlife preservationists are suceeding where ranchers have failed; they are spearheading an effort to reward stockmen who maintain their herds on pasture with a certification program that will allow food-conscious consumers a way to identify grass-fed beef in the market.
The Alliance is already having success in Brazil, Uruguay, and Paraguay.
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