Tuesday, August 11, 2009

Last Call? ¡Dame el del Estribo!

(Fortune Magazine) -- Argentina's populist-minded government tried to tame local beef prices by banning exports in 2006 to increase the supply at home. But ranchers were furious; they rioted and blocked roads to the cities, leading prices to shoot up fourfold. Some ranchers decamped to the more liberal pampas of Uruguay, now a top-seven beef exporter. (Uruguay even stole Argentina's record for the largest barbecue ever -- 16 tons.)

Pablo Liberato, a native Argentinean who owns a U.S. beef distribution company called Gaucho Ranch in Miami, says that his prior businesses of importing Argentine beef flopped because supply and prices were so sketchy. He's since switched to Uruguayan beef, with great success. "It's a little awkward for me to say," he says, "but in Uruguay, the beef is just as good, and everything works much better, commercially speaking."

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